Digital transformation has further raised the need for change of the telco business model. Traditional telcos are almost indistinguishable—same services, different day—resulting in stagnant growth. Customers are constantly shopping around for what’s next, thanks to competition from born-digital market entrants and a growing demand for new services and immersive experiences. In an age of unprecedented disruption where brands cater to customers, telcos must adapt quickly or risk losing even long-time loyalists.
Enter Turkcell. Turkcell is a mobile phone service provider based in Turkey that also operates around nearby countries, with a total of 50 million subscribers, making it the third largest in Europe. In addition, they are listed on the New York Stock Exchange.
The company has invested in building its own digital apps and services, reaching 110 downloads, 3 million of which are from outside of Turkey. The carrier’s current portfolio covers a communications platform dubbed BiP, music platform fizy, TV platform TV+, local search engine Yaani, secure login service Fast Login and digital payments company Paycell. The company has expanded its digital portfolio an embraced the needs of its consumers.
Turkcell needed to move rapidly in a market being transformed by digitalization and needed to make sure its employees were reskilled to handle the changes it was instituting on the technology side.
The company invested in the future of its workforce and created the Turkcell Digital Masters Program. Employed by Turkcell Academy and in partnership with Udacity, Turkcell Digital Masters trained employees in data analysis, machine learning, artificial intelligence, data entry, programming and business analysis. During the 9-month period, 1,088 Turkcell employees prepared a total of 4,878 projects, dedicating 10 hours a week to the program.
Just this past Friday, November 30, 2018 Turkcell held their graduation ceremony where they announced 751 new Udacity graduates from programs spanning from Data Foundations to Artificial Intelligence.
Udacity and Turkcell have been working together since 2017. The collaboration and passion has resulted in:
- 1,500 applications to the Udacity Nanodegree program
- 1,088 enrolled employees
- 751 Udacity graduates (500 attended the in-person ceremony)
- 4,878 total projects completed
- 19 news articles reached a distribution of 2.3M people
We wanted to congratulate all the new graduates! Udacity is proud to be working with Turkcell to help them transform their workforce.